http://www.futurebrand.com/think/reports-studies/cbi/2010/overview/
According to Finnish country brand group, we are branding silence, cold, nature and solution focused attitude. And of course 100 degrees Celsius smoked room Sauna and Santa Claus.
http://www.sauna.fi/gallery.html
http://www.santaclauslive.com/
Does impression matter? What is your impression of Finland or Finnish people ? Here are some ideas how it has been seen. Let me know yours...
Simon Anholt;
"madness that's also kind of badness; do not be shy to highlight that"
Sir Bernard Ledwidge, Finland, October 1972:
It could plausibly be argued that it is a misfortune for anybody but a Finn to spend three years in Finland, as I have just done. Finland is flat, freezing and far from the pulsating centres of European life. Nature has done little for her, and art not much more. [...] Finnish cooking deserves a sentence to itself for its crude horror; only the mushrooms and the crayfish merit attention.
Well, well, well... Finnish country brand number 8, how this works in the rest of the world ?
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